Netflix and chill data plan is not a newly innovated bundle specifically designed for Netflix, but an existing app-specific data bundle called Smartpaks. In a smart business move, Etisalat simply thought up a fast way to cash in on the Netflix buzz. The bundle allows users enjoy two hours of video streaming on Netflix with just N400 naira. This development makes Etisalat Nigeria a trailblazer in the telco space, as they beat other internet service providers to a data plan that supports Netflix on video streaming, even if all they did was revisit their pricing and delivery models. Those who have signed up on Netflix are aware of the “first month free” trial, hence they can enjoy that knowing that Etisalat has got them covered once that trial period expires. Also noteworthy is the fact that the Netflix’s subscription plans are affordable and not as expensive as we thought they would be. A basic plan costs approximately eight dollars (N1, 585) a month, a standard plan costs 10 dollars (N1, 981), while a premium plan is 12 dollars (N2, 377)